Client is one of the leading voices in the SEO space, but had no time to keep a consistent brand on Twitter.
Our role was to turn them into a household name in the space and generate inbound demand while they spent as little time as possible on the brand.
Our roadmap was simple:
Make a "boring" niche interesting.
We used trendjacking and broader educational content to turn a technical topic into something his ideal clients (B2B owners) actually wanted to read about.
Build authority behind the attention.
Case studies, client results, FOMO-driven long forms, and deeper SEO content showed readers that the client wasn't just good at content but could actually deliver results.
Turn readers into sales conversations.
We built lead magnets that moved people from Twitter → email → VSL → survey → booked call, eventually generating an average of 25-35 calls/month.
Results
In our first month, this previously "dead" account had posts cross 100,000 impressions, they've grown 500-800 followers/mo for 5 months consecutively, and they're getting inbound traction that they just need to go in and close.