Client came to us wanting to rebrand his account to launch his SaaS.
But the niche change was too different for his old follower base to be brought over.
Because of that, whenever he'd post about the SaaS, he'd get crickets.
So we changed up his entire strategy:
1
Expand content TAM for new eyeballs.
If we couldn't convert the existing audience, we just had to attract a new one. Broader ideas and stories brought in interested readers for his new niche.
2
Demonstrate expertise underneath.
Once people entered the account, more specific posts, frameworks, and proof showed the depth of the client's expertise in the SaaS space.
3
Give the attention somewhere to go.
We put natural paths into his waitlist throughout the account instead of waiting for people to figure out the next step themselves.
Results
In our first 25 days we added 967,500 impressions, 400 followers, and 200+ new waitlist signups.