Client has spent 2 decades coaching entrepreneurs and already had a functioning email list and community.
But their Twitter content assumed the reader already understood the problem at the same level they did.
So despite posting consistently, most posts were stuck at 50 views.
So we rebuilt the account around a simple roadmap:
Create accessible entry points.
Broader ideas and stories gave cold readers a reason to stop without requiring deep niche knowledge.
Demonstrate expertise underneath.
Once people entered the account, more specific posts, frameworks, and proof showed the depth of the client's expertise.
Give the attention somewhere to go.
We put natural paths into their email list and Skool community throughout the account instead of waiting for people to figure out the next step themselves.
Results
In our first 6 weeks we added 2,000,000+ impressions, 1,300 followers, and 100 members to their Skool community funnel.