We launched this brand new account as social proof for a new offer.
Our goal was to get as many eyes on the account as possible.
Only issue was that we were starting from zero. The account was created a week before.
Here's how we built up this account from scratch:
Established an identity.
This account's goal was virality, but once-off virality is useless if you aren't able to capture readers and keep them coming back. So we established a visual style, content branding, and content pillars so readers would recognize us from every post.
Trend-jacking.
Every post revolved around relevant stories, media, and references which already had an audience. By tapping into this we were able to launch every post pre-validated.
Hook theory.
Sounds simple, but when your goal is virality, hooks become almost more important than the post.
Results
We had multiple days where we shot up 100-400 followers overnight. Several posts had over 1M eyes on them. Over 13 million impressions generated in 2 months.