Client had spent 2 decades in sales, generated over $1B in sales, closed 6-7 figure deals, and worked with Fortune 500 companies.
But despite all that experience, he was getting 50 views/post.
His problem wasn't a lack of things to say, but that the things he was saying could've come from anyone.
Broad self-improvement advice, generic value, and random thoughts.
So we rebuilt the account around what actually made him different:
Cut 80% of what he was talking about.
We dropped the broad life advice and went all-in on sales, giving people one clear reason to know and follow him.
Pulled from his 20 years of experience.
Instead of generic sales tips, we turned his real experiences into content: unusual tactics, mistakes, massive deals he'd closed, and lessons learned from actually being in the room.
Made him as interesting as his advice.
We leaned heavily into stories, personality, and his experiences so every piece of content was unique to him.
Results
We added 500-1000 followers/month, 300+ opt ins from our first lead magnet, and pulled off a $35,000 launch.